Prominent Neobank Pivots Affiliate Strategy for Exponential Growth

Industry :

Fintech

company size :

30,000+

location :

Usa

Performance Snapshot

Leveraging affiliate for a major company pivot

+65%

Activations

+520%

Gross Merchandise Value (GMV)

+$1M

Incremental GMV (within two quarters)

27

Successful activations in Q1

This premiere neobank offers corporate credit cards and cash management services for startups and growing businesses. As a neobank, they provide innovative financial solutions tailored to modern business needs.

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The Challenge

Business Pivot and Audience Shift

When Hamster Garage took over management the neobank’s affiliate program, the company was undergoing a significant business pivot. The company was shifting their target audience from Small and Medium Businesses (SMBs) to focus more specifically on startups and enterprises.

Affiliate Strategy Misalignment

This pivot created an immediate challenge for their affiliate marketing strategy: most of their existing affiliate content and messaging was tailored to SMBs, not their new target audience. This misalignment threatened to reduce the effectiveness of their affiliate program during a critical business transition.

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The Strategy

Hamster Garage developed a comprehensive strategy to align the neobank's affiliate program with their new business direction:

1. Content Audit

The team conducted a thorough audit of all existing partner content across the affiliate program. This helped identify:

All content pieces that referenced or targeted SMBs
Content that needed complete refreshes vs. minor messaging updates
Priority partners based on performance and audience reach

2. Partner Outreach Campaign

After completing the audit, Hamster Garage:

Collaborated with the company to develop updated messaging and collateral
Created new pitch materials reflecting the business pivot
Engaged all existing partners with requirements to update their messaging
Provided partners with fresh creative assets and positioning statements

3. Content Refresh Implementation

Working directly with financial publishers and affiliate partners, the team:

Updated content across multiple high-performing finance publications
Realigned messaging to highlight the company’s value proposition for startups and enterprises
Refreshed promotional materials to attract the new target audience
Maintained consistent brand messaging across all affiliate touchpoints

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